I am not a trinket, i am not a rug, I am not medicine, i am not a wall hanging

Our WILDLIFE

Racing Extinction reveals the illicit trade in wildlife and other offenses against nature, as efforts intensify to safeguard all forms of life from widespread extinction.

Unveiling the covert realm of wildlife crime, Racing Extinction sheds light on the clandestine activities occurring within the world’s most perilous black markets. Through clandestine operations, a specialized team penetrates the shadowy depths of wildlife trafficking—a highly profitable and meticulously orchestrated operation intricately linked to criminal syndicates. Employing cutting-edge technology, OPS exposes unprecedented imagery, permanently altering our perceptions of the world and giving voice to the countless species hanging precariously on the brink of existence.

It’s Dead Serious

Stop Wildlife Crime: The Series, Part 1

Wildlife crime is dead serious. This low-risk, high-profit crime threatens some of the world’s best-loved species–and the rangers that protect them. http://www.worldwildlife.org/deadserious This first episode highlights the wildlife crime crisis. Follow all of WWF’s wildlife trafficking documentary footage released every Sunday at 7 pm EDT in September 2013 on World Wildlife Fund’s YouTube channel by subscribing now and using the hashtag #StopWildlifeCrime while you watch. Elephants, rhinos, tigers and other animals are being increasingly slaughtered by poachers and criminal gangs armed with military-grade weapons, night-vision scopes and more. Wildlife crime destabilizes governments, economies and conservation gains. WWF needs your help to make a difference—please view and share to spread awareness. Don’t miss this five-part series featuring wildlife trade facts and interviews with experts in government, security and conservation including Robert Hormats, former U.S. Under Secretary of State for Economic Growth, Energy and the Environment, Ginette Hemley, Senior Vice President, Conservation Strategy & Science, WWF, Crawford Allan, Director, TRAFFIC North America, WWF and Andile Mhlongo, Ranger, Hluhluwe-Umfolozi Park, South Africa. Learn more: http://www.worldwildlife.org/deadserious.

Elephants

Stop Wildlife Crime: The Series, Part 2

The second episode of WWF’s Stop Wildlife Crime series highlights the impact on elephants. Tens of thousands of elephants are being killed each year for the illegal ivory trade. Follow our video series on World Wildlife Fund’s YouTube channel by subscribing now and using the hashtag #StopWildlifeCrime while you watch. Asian and African elephants are being slaughtered to meet consumer demand. In almost all cases of elephant poaching, the elephant is shot and has its ivory tusks hacked out with machetes or a chain saw. Ivory comes from a living animal that suffered enormously before dying—all for the sake of an elephant figurine, an ivory trinket, or a souvenir. Wildlife crime is dead serious. This low-risk, high-profit crime threatens some of the world’s best-loved species and the rangers that protect them. WWF needs your help to make a difference. Please view and share to spread awareness. And, don’t miss this five-part series featuring wildlife trade facts and interviews with experts in government, security and conservation every Sunday at 7 pm EDT in September 2013. Learn more: http://www.worldwildlife.org/deadserious.

Tigers

Stop Wildlife Crime: The Series, Part 3

The third episode of WWF’s Stop Wildlife Crime series highlights the impact on wild tigers. Populations have declined drastically as high demand for tiger parts and products continues to drive the poaching crisis. Follow our documentary series on World Wildlife Fund’s YouTube channel by subscribing now and using the hashtag #StopWildlifeCrime while you watch. Two of the six remaining subspecies of tigers are Critically Endangered. Every part of the tiger—from whisker to tail—is traded in illegal wildlife markets. Poaching is the most immediate threat to wild tigers. In relentless demand, their parts are used for traditional medicine, folk remedies, and increasingly as a status symbol among wealthy Asians. And in recent years, live tiger cubs are being targeted to meet a rising demand for exotic pets. Wildlife crime is dead serious. This low-risk, high-profit crime threatens some of the world’s best-loved species and the rangers that protect them. WWF needs your help to make a difference. Please view and share to spread awareness. And, don’t miss this five-part series featuring wildlife trade facts and interviews with experts in government, security and conservation every Sunday at 7 pm EDT in September 2013. Learn more: http://www.worldwildlife.org/deadserious.

Rhinos

Stop Wildlife Crime: The Series, Part 4

The fourth episode of WWF’s Stop Wildlife Crime series highlights the impact on rhinos. Every day, rhinoceros across Africa and Asia are getting caught in the crosshairs of poachers to supply a lucrative black market demand for rhino horn. Follow our video series on World Wildlife Fund’s YouTube channel by subscribing now and using the hashtag #StopWildlifeCrime while you watch. Rhino horn continues to command high prices among consumers, especially in Asia where it has been falsely touted as a hangover cure and treatment for terminal illnesses. Except there is no scientific proof that a rhino’s horn—made of keratin, just like human hair and fingernails—has any medicinal properties. That hasn’t stopped hundreds of rhinos being slaughtered each year. In fact, there was a 5000% increase in rhino poaching in South Africa between 2007 and 2012. Wildlife crime is dead serious. This low-risk, high-profit crime threatens some of the world’s best-loved species and the rangers that protect them. WWF needs your help to make a difference. Please view and share to spread awareness. And, don’t miss this five-part series featuring wildlife trade facts and interviews with experts in government, security and conservation every Sunday at 7 pm EDT in September 2013. Learn more: http://www.worldwildlife.org/deadserious.

Stop Wildlife Crime: The Series, Part 5

The fifth (and final) episode of WWF’s Stop Wildlife Crime series highlights the deadly impact on rangers. Every four days, a wildlife ranger is killed in the line of duty. Use the hashtag #StopWildlifeCrime while you watch the video series and be sure to subscribe to World Wildlife Fund’s YouTube channel to keep up with our new releases. They serve under various titles—park rangers, forest guards, eco guards and wildlife officers. As the poaching crisis escalates and wildlife crime spreads its tentacles, these men and women on the frontlines of conservation are the first line of defense. And it is not a fair fight. Rangers are often outnumbered and outgunned by ruthless poachers preying on species like rhinos, elephants, tigers and more. For rangers who live—and sometimes die—to protect nature, wildlife crime is a dead serious threat. WWF needs your help to make a difference. Please view and share to spread awareness. This five-part series featuring wildlife trade facts and interviews with experts in government, security and conservation aired Sundays at 7 pm EDT in September 2013. Learn more: worldwildlife.org/deadserious