In a groundbreaking move, Victoria’s Secret has announced that its 2024 Fashion Show will feature models adorned with stunning faux-feather wings, marking a significant shift in the brand’s approach to fashion and ethics. This change comes after months of dialogue with PETA about the inhumane practices associated with feather sourcing.
Victoria’s Secret is set to showcase its new look during an exciting event that includes performances by Tyla, Lisa of Blackpink, and music icon Cher. The brand’s commitment to using handcrafted faux feathers has been met with widespread applause, especially from animal rights advocates. In recognition of this positive step, PETA plans to send the company a delightful vegan cake decorated with birds to celebrate the decision.
This announcement reflects a modern understanding of consumer values, prioritizing ethical practices over traditional fashion norms. The brand’s choice to abandon cruelly sourced feathers for beautiful alternatives aligns with a growing trend toward compassion in the fashion industry. For years, PETA has shed light on the severe cruelty involved in the feather trade, including the shocking treatment of birds like chickens, turkeys, ducks, and ostriches.
One of PETA’s investigations revealed the disturbing realities of ostrich slaughter operations, where workers force terrified birds into “stun boxes” before killing them in front of their flockmates. The cruel methods employed to obtain feathers for fashion accessories have sparked widespread outrage and calls for change.
Previously, approximately 620,000 feathers from various birds were reportedly used in a single Victoria’s Secret show. Now, PETA is celebrating the fact that not a single feather will be plucked from a bird for the upcoming event, signaling a positive shift in the industry.
Their Wings, Their Way
In the wild, ostriches and chickens form complex social structures and familial bonds, demonstrating that they are sentient beings deserving of respect. This shift in the Victoria’s Secret Fashion Show reflects a broader understanding that all animals have emotions, relationships, and their own interests—they should not be exploited for fashion.
Be an Angel for Animals: Say No to Feathers!
Birds’ feathers belong to them, and innovative designers like Stella McCartney are leading the charge by using animal-free materials that mimic the beauty and movement of real feathers without causing harm.
As the fashion world evolves, consumers are encouraged to pledge never to purchase or wear clothing, accessories, or other items made with feathers. By supporting cruelty-free alternatives, we can all be angels for animals and help usher in a more compassionate future for fashion. Click to help!