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Have You Considered Making the Switch in the New Year?

As we step into 2025, it’s the perfect time to reflect on your resolutions, especially when they can have a profound impact on the world around you. If you’re looking to awaken with more kindness, awareness, and a sense of purpose, why not consider adopting a vegan lifestyle this year? Going vegan isn’t just a powerful choice for animals—it’s a resolution that benefits humans, the planet, and your own health. And the best part? It’s easier than ever to make this transition, thanks to the growing availability of cruelty-free food, personal-care products, fashion, and entertainment.

New Year’s Billboard: “Keep Us Alive in ’25. Please, Go Vegan”

To kickstart your journey into a more compassionate and sustainable year, imagine a billboard filled with the faces of diverse animals, all calling for your attention with a simple, urgent plea: “Keep us alive in ’25. Please, go vegan.” These animals, just like us, deserve a chance to thrive. This year, let’s commit to living a life where kindness is the cornerstone of every action, and make 2025 a year that is truly animal-free.

Vegan Personal-Care Products: A Cruelty-Free Glow-Up

Have you thought about ditching animal-tested beauty products? The beauty industry is full of options that are not only good for your skin but also kind to animals. Cruelty-free makeup, shampoos, soaps, and skincare products are now more accessible than ever. At Sustainable Action Now, we’ve got a range of cruelty-free beauty brands that will make your transition into the new year smoother. By choosing products with vegan certifications, you’re not just helping your beauty routine—you’re also supporting a world where animals aren’t exploited for experimentation or cosmetics testing.

Check out our top picks for vegan beauty products available at your local Walmart and beyond, from skincare to haircare. And for those looking to dive deeper, explore our Beauty Without Bunnies page to discover which companies are leading the charge in offering truly animal-friendly products.

Start Your Vegan Journey with Tasty Food Pointers

Ready to embark on a delicious, plant-based adventure? PETA has put together a fantastic collection of vegan recipes, perfect for newcomers and seasoned plant-based eaters alike. From hearty meals to mouthwatering desserts, there are endless ways to indulge without harming animals. Plus, vegan innovations are taking the food industry by storm, with exciting new offerings available in stores and restaurants.

Craving a quick, guilt-free meal? Check out our list of all-vegan fast-food chains, or treat yourself to a dairy-free milkshake at one of the many spots that now offer plant-based options. Whether you’re grabbing a bite at the ballpark or looking for a fresh, animal-free dinner, we’ve got the inside scoop on where to find compassionate, tasty options.

Fashion with Compassion: Make the Switch in 2025

What about your wardrobe? If you’re looking to refresh your closet this year, consider opting for cruelty-free fabrics. With vegan alternatives to leather, wool, down, and silk, there’s no reason to support the exploitation of animals for fashion. Sustainable materials are now available, and many brands are taking the lead in creating stylish, eco-friendly, animal-free clothing.

PETA’s involvement in initiatives like Vegan Fashion Week showcases how the fashion world is evolving toward a more compassionate future. The next time you’re updating your wardrobe, take a moment to consider how each piece can reflect your commitment to kindness.

Ethical Entertainment: A New Kind of Fun

As we enter the new year, it’s time to rethink how we spend our leisure time. Going vegan isn’t just about what you eat or wear; it’s about the choices you make in how you entertain yourself. Skip the exploitation of animals at zoos, circuses, and marine parks. Instead, visit reputable animal sanctuaries to support the rescue of farmed animals, or watch films that promote kindness and challenge speciesism.

Reading more books that raise awareness about animal rights is another way to engage with compassion in your free time. Dive into literature that explores the emotional and intellectual richness of animals’ lives and challenges the dominant narrative of human supremacy.

Take the Next Step: Celebrate Victories and Get Active for Animals

By now, you’re already on your way to making 2025 a kinder year. But why stop there? You can take your commitment to the next level by getting involved with campaigns that aim to protect animals. At PETA, we celebrate victories every year that bring us closer to a cruelty-free world, and you can be a part of this change.

Join our efforts by participating in online actions, learning more about current campaigns, and celebrating recent victories that are making a real difference. Whether it’s advocating for plant-based food options or pushing for stronger protections for animals, there’s no shortage of ways you can help.


This New Year, let’s leave behind the old ways of exploiting animals for food, fashion, and entertainment. By going vegan, you’re not just making a change for animals—you’re choosing a path that benefits your health, the planet, and all living beings. Ready to take the plunge into a compassionate, cruelty-free 2025? We’ve got the resources and support you need to succeed. Let’s make this year one that is truly animal-free.

Here is the original Post by David James Olsen. Last Updated January 2, 2025.

Have you considered making a switch to ditch speciesism and go vegan in the new year? A resolution that benefits animals—including humans, the planet, and your own health—is a great way to awaken with more kindness, awareness, and sense of purpose on January 1! And going vegan has never been easier, with all the latest cruelty-free personal-care products, food, fashion, entertainment, and more at your fingertips. Now let’s get you geared up to melt the icy vices of human supremacy and help 2025 be more animal-free.

New Years billboard for 2025 featuring a variety of animals and text that says "Keep us alive in '25. Please, go vegan."

This New Year, Peruse Our Top Picks for Vegan Personal-Care Products

There are so many options for cruelty-free makeup, shampoos, soaps, and so on. Let us lead you through a few brands whose products will be easy to find. Learn why checking the labels on personal-care products is important before making a purchase, as no animal should ever be used for experimentation or exploited for cosmetics testing.

Get started on your vegan glow-up with these cruelty-free beauty products from Walmart. And while you’re at it, freshen up with our picks for the best vegan shampoos and conditioners, along with some soothing soapsshaving optionsskincare items, and other animal-free bath supplies.

For further guidance, access our Beauty Without Bunnies page to discover which items are animal-friendly and the companies that make them.

Start Finding Your Vegan Way in the New Year With PETA’s Top Food Pointers

Ready to begin with easy, delectable vegan meals? Here are PETA’s most popular recipes for you to prepare, savor, and share. Once you’ve explored a few of those, treat yourself to the newest animal-friendly options in select stores and restaurants. We got the tasty scoop on vegan innovations while attending Natural Products Expo West in May.

Colorful vegetable skewers with carrots, peppers, tomatoes, etc.

Eager to eat quickly but without consuming dishes made from exploited animals, who are sensitive, social beings? Check out our list of all-vegan fast-food chains. While out for a speedy nosh, do you find yourself wishing more milkshakes were dairy-free and easy to find? We’ve got you covered with some top shops to get you “shaking.” Feeling peckish at the ballpark? You won’t strike out with these vegan favorites. Getting dinner with friends after the game? Sample fresh, animal-free flavors at these Latine-owned spots across the country, selected by PETA Latino.

Between meals, are you snooping around for a snack that happens to be compassionate? Let this “accidentally vegan” list lead you right to them. And in case you’re a parent needing to tide over your young ones, here are some animal-friendly, prepackaged snacks kids can enjoy.

Planning to throw a party that’s to dye for soon? Give these natural and colorful food dye ideas a go. Also, check out our rainbow food trend page to enhance your table’s hues. If you want to go full throttle with a frozen dessert to conclude the festivities, try serving everyone your own epic vegan ice cream sundaes.

However you begin pursuing plant-based platters, pause when you can and take a fun, reflective quiz that matches animal-free food with your personality: Which vegan recipe are you? Also, download the HappyCow app to help you find the nearest vegan-friendly restaurants. And while all these tips are a solid start, also be sure to keep up with PETA’s regular posts on vegan food and drinks for our take on the latest delights.

Refurbish Your Fashion With Budding Compassion in the New Year

Now that you’ve dipped into delicious vegan food, flip through our animal-friendly fashion tips. As you start to work on updating your wardrobe, consider why animals should never be used for clothing. The cruelty they endure for fleeting fashion is unconscionable, especially as countless vegan fabrics are now available and being developed.

PETA ‘Animals’ Push Urban Outfitters to Make Vegan Switch
Protesters raised a ruckus outside an Urban Outfitters store in Philadelphia, urging the company to help save animals and the planet by selling products made of only sustainable, vegan materials.

Since sustainable fashion is vegan, get a glimpse of PETA’s involvement in a Vegan Fashion Week panel. Then, learn how furdownwoolsilk, and other kinds of animal-derived materials are being replaced with a vegan variety in eco-friendly outfits and activewear, and pick a few items as daily go-tos for your wardrobe.

Now that you have a handle on some fantastic outfits, be sure to stay current with PETA’s updates on all things truly fashion-forward because they’re animal-free.

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Revel in Kind Vegan Activities as You Enter the New Year

Unsure how going vegan will change your modes of amusement? As no animal should ever be used for entertainment, here are a few ideas to engage and uplift your new vegan self.

Start by skipping roadside zoosaquariums, marine parks, and circuses that exploit animals. Take a trip instead to the nearest reputable farmed-animal sanctuary. There, you can visit animals who have been rescued and help fund compassionate efforts.

Learn how animals are used for film and television, and seek out kind productions the next time you pay for a movie ticket or select a streaming show.

Eager to read a great book about animals but not sure where to start? Pick up one of these moving animal rights–themed books or other works of literature that critique speciesism.

No matter how you enjoy your leisure time, simply keeping animals in your heart and mind will allow you to spend it meaningfully and compassionately.

Take the Next Step by Reviewing PETA’s Victories and Getting Active for Animals

With the vegan basics in place, you can go above and beyond for animals by celebrating 2024’s triumphs and taking online action via our easy and innovative alerts. Read about and participate in our most pressing campaigns. Get inspired by these recent victories by PETA supporters and learn how you can help animals going forward.

Samson rescued with victory text

We wish you a stellar start to 2025, as the new vegan you begins to feel ready and steady prioritizing compassion for animals. After all, we’re animals, too, and being kind to our fellow creatures is simple—especially with a reliable guide. If you’re seeking further advice, check out these vegan-friendly apps, which may make all the difference.

Take one last tip from us and order our free vegan starter kit. And for extra motivation in going vegan, team up with a friend and send them one as well.

Happy New Year from everyone here at PETA!

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