Sustainable Action Now

Stop Wildlife Crime

A New Chapter for Two Remarkable Lionesses

After enduring years of hardship and captivity, Illiana and Tomoyo have finally found safe haven at LIONSROCK—a sanctuary that provides rescued big cats with large natural enclosures, expert veterinary care, and a life free from exploitation. It’s been just a few days since their arrival, but already, these resilient lionesses are settling in beautifully. While […]

A New Chapter for Two Remarkable Lionesses Read More »

SafariLIVE Sunset – 24 & 25 April 2025: An Unforgettable Live Safari Experience

Get ready for an unparalleled virtual journey into the heart of Africa! SafariLIVE Sunset on April 24th and 25th, 2025, invites you to experience the untamed beauty of the African wilderness through a live, interactive safari broadcast. From the comfort of your home, you can witness the raw power and breathtaking elegance of the continent’s

SafariLIVE Sunset – 24 & 25 April 2025: An Unforgettable Live Safari Experience Read More »

LIONSROCK Big Cat Sanctuary Hosts Special Dentist Visit for Big Cats’ Health

At the heart of every sanctuary lies a commitment to the holistic well-being of the animals under its care, and the LIONSROCK Big Cat Sanctuary has once again demonstrated its unwavering dedication to this mission. Today, a unique event took place that underscores the importance of preventive care in wildlife conservation: some of the sanctuary’s

LIONSROCK Big Cat Sanctuary Hosts Special Dentist Visit for Big Cats’ Health Read More »

PETA Uncovers Equine Mummies in Egypt: Haunting Proof of Abuse in the Carriage Horse Industry

Sustainable Action Now reports a shocking and heartbreaking discovery: PETA investigators have found horse mummies and a makeshift graveyard in Egypt—but these aren’t the ancient relics tourists come to see. These are the remains of carriage horses, animals exploited and worked to death by an industry that shows them little to no respect, even in

PETA Uncovers Equine Mummies in Egypt: Haunting Proof of Abuse in the Carriage Horse Industry Read More »

After Years in Cages, Bloom, Bud & Sprout Finally Taste Freedom at Bach Ma Bear Sanctuary

Caged For Years, This Spring, Three Bears Came Home I Bear Rescue I Race For Freedom Sustainable Action Now proudly reports a major rescue victory: Three caged bears are finally free. This spring, Bloom, Bud, and Sprout arrived at the Bach Ma Bear Sanctuary, marking the beginning of a brand-new chapter filled with freedom, safety,

After Years in Cages, Bloom, Bud & Sprout Finally Taste Freedom at Bach Ma Bear Sanctuary Read More »

Big Cat Reporting Tool Turns One: A Year of Speaking Up for the Silenced and How everyday people are helping end global big cat abuse—one report at a time

One year ago, FOUR PAWS launched a bold and empowering initiative: the Big Cat Reporting Tool—an online platform enabling people across the world to take a stand against the exploitation of big cats. From shady wildlife selfie attractions to illegal sales and online abuse, the tool has become a critical weapon in the fight to

Big Cat Reporting Tool Turns One: A Year of Speaking Up for the Silenced and How everyday people are helping end global big cat abuse—one report at a time Read More »

SafariLive Sunset: Leopards Rule the Treetops

An awe-inspiring reminder of nature’s quiet rulers and the fragile balance of wild ecosystems By Sustainable Action Today Staff As the golden sun dips behind the horizon on the South African savanna, the real rulers of the bush emerge—not with fanfare, but with stealth. On a recent SafariLive Sunset broadcast, viewers around the world were

SafariLive Sunset: Leopards Rule the Treetops Read More »

From Circus Cages to Freedom: Illiana and Tomoyo Begin Their New Life at LIONSROCK

Two rescued lionesses leave behind years of confinement for a future filled with sun, space, and sanctuary in South Africa In a triumph of compassion and cooperation, two lionesses have taken their first steps toward freedom. Illiana and Tomoyo, once performers in a French circus, have officially arrived at their forever home: LIONSROCK Big Cat

From Circus Cages to Freedom: Illiana and Tomoyo Begin Their New Life at LIONSROCK Read More »

Then and Now, The Astonishing Transformation of Foxes Ronja and Tomek at Four Paws

From the dark confines of Polish fur farms to the green serenity of Germany’s TIERART Wild Animal Sanctuary, foxes Ronja and Tomek are living proof of resilience, healing, and hope. Both foxes began life in unimaginable conditions. Ronja, a gentle soul, suffered greatly — losing one of her eyes and enduring painfully overgrown claws that

Then and Now, The Astonishing Transformation of Foxes Ronja and Tomek at Four Paws Read More »

Join Us for a SafariLIVE Sunset Adventure – April 12, 2025

Get ready for an unforgettable evening in the wild! On April 12, 2025, we invite you to hop aboard the world’s largest safari vehicle—your screen—and experience the magic of Africa’s wildlife through SafariLIVE Sunset. This immersive live-streamed safari brings you face-to-face with nature’s most iconic animals at the golden hour when the savannah comes to

Join Us for a SafariLIVE Sunset Adventure – April 12, 2025 Read More »

An Elephant Evening to Remember — SafariLIVE Sunset, April 11, 2025

There’s nothing quite like the golden hours in the African bush—and this week’s SafariLIVE Sunset was pure wilderness magic. On April 11, viewers were treated to an unforgettable safari, all from the comfort of home. Naturalist Eric spent quality time with a gentle bull elephant, observing his peaceful movements and wise demeanor, before tracking down

An Elephant Evening to Remember — SafariLIVE Sunset, April 11, 2025 Read More »

Sustainable Action Now Saturday: LVMH Caught Funding Fur Industry’s Final Grasp

LVMH EXPOSED: BANKROLLING A DYING, CRUEL TRADE 🚨 Shocking new evidence reveals that luxury conglomerate LVMH—parent company of iconic brands like Louis Vuitton, Dior, and Givenchy—funneled €300,000 in 2024 to the International Fur Federation (IFF), a global lobby group working overtime to keep the collapsing fur industry alive. Despite growing public outrage and undeniable animal

Sustainable Action Now Saturday: LVMH Caught Funding Fur Industry’s Final Grasp Read More »

Sustainable Action Now Saturday: A Moment of Joy for Oscar the Bear

After enduring years of hardship, Oscar the bear finally gets to experience what every animal deserves—freedom, safety, and simple joy. Thanks to the compassionate work of Animals Asia, Oscar now spends his days exploring, relaxing, and yes—splashing around in his favorite pool! Gone are the days of fear and confinement. In their place: fresh air,

Sustainable Action Now Saturday: A Moment of Joy for Oscar the Bear Read More »

Lazy Leopards & Tiny Critters – SafariLIVE Sunset

Catch Up on a Memorable Live Safari Experience On the 09th of April 2025, SafariLIVE treated viewers to a captivating sunset safari, brimming with wildlife action and unique sightings. From lazy leopards lounging in the golden light to tiny critters hiding in the underbrush, the safari offered a delightful mix of iconic big game moments

Lazy Leopards & Tiny Critters – SafariLIVE Sunset Read More »

Jaci’s Dam Cam: A Front-Row Seat to Africa’s Wild Stories

Nestled along the banks of Anette’s Dam in the heart of the legendary Sabi Sand Nature Reserve, Jaci’s Dam Cam offers viewers an unparalleled opportunity to witness the raw beauty and drama of Africa’s wildlife, live and in real time. This captivating live stream provides a front-row seat to the action unfolding daily at the

Jaci’s Dam Cam: A Front-Row Seat to Africa’s Wild Stories Read More »