On June 30, 2026, Roger Williams Park Zoo in Providence, Rhode Island, announced the most significant decision it has made in decades: Alice, Ginny, and Kate, the three African elephants who have called the zoo home since October 1990, will be relocated to The Elephant Sanctuary in Tennessee in late 2027. The three animals, who […]
A new standard is emerging in how environmental storytelling is delivered, experienced, and ultimately understood—and at the center of that evolution is Sustainable Action Now’s integration of Best of the Week – SafariLIVE Catch Up, a powerful weekly series that transforms raw, real-time wildlife footage into a compelling, accessible, and deeply educational broadcast experience Now
There is something transformative about watching wildlife in real time. The stillness of a waterhole at sunset.A lion stretching in golden light.A rhino calf navigating early independence.Cubs drinking from a muddy pan at sunrise. Programs like SafariLIVE—including SafariLIVE Sunrise, SafariLIVE Sunset, and immersive “LIVE at the waterhole” broadcasts—have quietly reshaped how audiences connect with the
SafariLIVE Sunrise, SafariLIVE Sunset, and immersive “LIVE at the waterhole” broadcast Read More »
Sustainable Action Now proudly highlights one of the most powerful real-time conservation storytelling platforms in the world: SafariLIVE. This week’s exclusive programming — including SafariLIVE Sunset – 24 February 2026 – AD FREE – Members Only and Whisker Wind-Down – SafariLIVE Sunrise – 24 February 2026 – AD FREE – Members Only — demonstrates how
A powerful new chapter in environmental storytelling continues to unfold through SafariLIVE Sunset, the immersive wildlife broadcast bringing global audiences face-to-face with elephants, lions, leopards, and the breathtaking landscapes they inhabit. As new February 2026 episodes stream for members and global viewers, the series is emerging as one of the most impactful digital conservation experiences
January 2026 has marked a consequential moment in the global conversation about elephants in captivity, animal tourism, and the ethics of profit-driven wildlife entertainment. From Southeast Asia to North America, new developments underscore both meaningful progress and deeply entrenched problems. While some institutions are beginning to retreat from the most visibly exploitative practices, advocates warn
At Sustainable Action Now, we shine a spotlight on the stories of animals whose lives have been defined by human exploitation and neglect, while also celebrating the advocates and initiatives working tirelessly to restore their dignity. Few stories are as heart-wrenching—or as emblematic of the broader global issues of elephant captivity—as that of Lucy, a
Lucy – The Stolen Lives of Elephants Read More »
Across the globe, elephants have long captivated humans with their intelligence, emotional depth, and social bonds. Yet for Janice and Betty, two elephants currently held at Carden Circus, life has become a heartbreaking struggle—a stark reminder of why captive animals in circuses endure suffering far beyond what most people can imagine. Janice and Betty are
Now You Know Why Janice and Betty, the World’s Saddest Elephants, Deserve to Retire Read More »
A recently surfaced video has brought renewed attention to the story of Madhuri, also known as Mahadevi, an elephant whose life of abuse in an Indian temple nearly ended in tragedy. The clips depict a dangerous moment during a parade when Madhuri, under years of mistreatment and confinement, came close to seriously injuring a man—a
Madhuri the Elephant: From Abuse to Sanctuary – A Call to End Exploitation Read More »
For decades, elephants have been exploited under the bright lights of circuses — paraded, forced to perform, and denied the natural lives they were born to live. Among the many heartbreaking cases, one elephant’s story has risen to international attention: Betty, who has been called the most depressed elephant in the world. Today, Betty’s health
Betty, the World’s Most Depressed Elephant, Deserves Freedom Read More »
Our commitment to a sustainable and compassionate world extends unequivocally to the protection of animals, particularly those most vulnerable to human exploitation. At Sustainable Action Now, we actively campaign against the cruel treatment of wildlife, working to ensure that majestic creatures like elephants are spared from abuse and forced performances. We are thrilled to share
Championing Animal Welfare: Protecting Elephants from Exploitation Read More »
In an era defined by unprecedented environmental challenges, the call for immediate, decisive action resonates more powerfully than ever. At Sustainable Action Now, we believe that the future of our planet hinges on the collective commitment to sustainable practices, beginning today. This report delves into our unwavering mission, recent triumphs, and the vital role each
At Sustainable Action Now, our mission is deeply rooted in fostering a harmonious relationship between humanity and the natural world. Nowhere is this connection more profound than in the presence of Africa’s majestic megafauna. From the gentle giants whose wisdom touches the soul to the elusive predators whose power captivates the imagination, experiencing these animals
Echoes of the Wild: Unforgettable Encounters and the Imperative of Wildlife Conservation Read More »
There’s a kind of silence in the wild that speaks louder than any roar. It hums with anticipation, with instinct, with the rhythms of life untouched by concrete or glass. And on May 30, 2025, Sustainable Action Now invites you to experience that raw beauty LIVE at the waterhole, where the animal kingdom gathers not
LIVE at the Waterhole: A Front-Row Seat to Nature’s Purest Moments – May 30, 2025 Read More »
At Sustainable Action Now, we are committed to uniting people and the planet through awareness, action, and immersive experiences that reconnect us with the natural world. As our world continues to face urgent environmental challenges, it is more important than ever to cultivate a deep connection with Nature. That’s why we’re proud to deliver more