SAN News

Across the United States and beyond, rodeos continue to be marketed as wholesome celebrations of western heritage, family entertainment, and rural tradition. But behind the dust, announcers, and grandstand applause, a growing number of veterinarians, animal protection advocates, and welfare experts argue that rodeos represent one of the most normalized and least regulated forms of

For consumers who care about animals, the message is simple: if a product is not cruelty-free, it does not belong in our closets, on our shelves, or in our shopping carts. At Sustainable Action Now, our reporting continues to expose how animals—both domestic and wild—are routinely harmed, exploited, and hidden behind corporate branding and marketing