At Sustainable Action Now, we believe that every act of kindness—no matter how small—ripples outward, creating waves of change. This week, we share stories of resilience and compassion from around the globe, highlighting the urgent need for systemic reform and the power of collective action.

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🐢 Rescued! Three Tortoises Thrive at Sanctuary After SeaQuest Roseville Shutdown

In a heartwarming turn of events, three tortoises have found sanctuary after being rescued from a shopping mall aquarium in Roseville, California. Following the shutdown of SeaQuest Roseville, PETA stepped in to ensure the reptiles received the care they deserved. Now, they are thriving in a Texas sanctuary, living a life free from captivity.

This rescue underscores the importance of ethical treatment for all animals and the need for stricter regulations on exotic pet trade and captivity.

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🔥 New Call for Action! Plea for Compassion: Protect Chained Dogs from Burning Alive in Wildfires

Despite South Korea’s revised Animal Protection Act of 2023, the horrific practice of lifelong tethering continues due to insufficient leash length regulations and weak enforcement. Countless “rural dogs” endure lives of filth, neglect, and isolation, often chained with lengths far shorter than the supposed minimum. This systemic failure results in tragic consequences during disasters, as seen in recent wildfires where helpless, tethered dogs were abandoned and burned alive.

Immediate and decisive action is urgently needed. We call for a complete and strictly enforced ban on lifelong tethering, coupled with drastically strengthened enforcement of animal welfare laws and severe penalties for neglect. Additionally, mandatory disaster evacuation protocols must ensure the evacuation of all dogs, explicitly forbidding the inhumane practice of leaving them tethered or confined during emergencies.

We urge Sister Cities of South Korea to leverage their partnerships to demand meaningful legal reforms, including a comprehensive tethering ban and mandatory pet evacuation policies, to end this unimaginable suffering. The world is watching, and South Korea must act now to implement real, lasting change.

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💔 Chained in the Fire, Left to Burn Alive: Bbibbi’s Will to Survive

Bbibbi, a young puppy barely a year old, was found clinging to life—her body scorched by flames, her mouth burned shut, and her eyes lost—after being left chained to a piece of metal farm equipment as a wildfire tore through her village in South Korea. Her owner had days to intervene but abandoned her to burn alive. Bbibbi’s suffering is more than a personal tragedy—it reveals a profound crisis of empathy, where far too many still view dogs not as sentient beings but as property, tools, or disposable burdens. This callous mindset is sustained by weak animal protection laws that allow lifelong tethering and fail to recognize animals as lives worth defending.

We must demand justice for Bbibbi and push for urgent reform—ban permanent chaining and ensure animals are never again left behind in moments of crisis. Her agony must ignite compassion. Her story must drive change.

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🐾 From Horrific Mange to the Biggest Change: See PETA Bring Now-Adoptable Cameron Back From Near Death

Last month, fieldworkers visited a rural property to transport two Chihuahuas to and from free sterilization surgeries. The Chihuahuas’ guardians asked if PETA’s veterinarian could examine the dogs’ skin during their appointments—because, as PETA fieldworkers discovered after pressing for details, a family member had been keeping a puppy in the backyard who was battling a skin disease so terrible that it looked as if he’d been charred.

When PETA fieldworkers first met this crusty, bloody “Yeastie” Boy, they knew something’s got to give. To his “family,” Cameron was less than an afterthought. He’d first apparently been crated in the house—amid his own urine and feces—but his condition worsened, which led his humans to boot him outside. He was relegated to a trash-filled shed in the backyard. When fieldworkers first met Cameron, he was tied to a tree, thin, and dehydrated, and his skin was red, swollen, and—in some spots—open, raw, and bloody. He was severely malnourished, which had caused his limbs and paws to become deformed. His lymph nodes were swollen—fallout from suffering a head-to-toe secondary skin infection, all while sitting in his own waste. His “shelter” was really just a dilapidated, filthy shed and a broken, plastic doghouse.

One person at the property admitted to rubbing motor oil on Cameron’s skin in a poor attempt to ease the infection. Little did this person know, this was total sabotage.

Fieldworkers knew that, without their intervention, Cameron did not stand a chance. PETA’s pleas to find Cameron a family and home where he’d be safe and cared for were met with rejection. So fieldworkers begged Cameron’s owner to at least allow PETA’s veterinarian to examine the dog, and the owner eventually (albeit begrudgingly) agreed. Part of the agreement was that Cameron would again live indoors—but not in a crate.

When it became immediately and abundantly clear that Cameron’s owner had no plans and no ability to let him recover and live inside, PETA decided to pass the mic to law enforcement. The case is under investigation.

In foster care, as Cameron’s skin healed, apparently so did his heart. Although Cameron was initially a bit reserved, his canine foster siblings have since taught the 6-month-old pup how to “dog,” and his exuberant puppy personality is finally shining through.

Don’t worry—Cameron is still available for adoption, but get it together and apply before it’s too late! One of Cameron’s foster guardians—a PETA fieldworker—reports that the perky pup gets along well with

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