Sustainable Action Now Saturday: LVMH Caught Funding Fur Industry’s Final Grasp

LVMH EXPOSED: BANKROLLING A DYING, CRUEL TRADE

🚨 Shocking new evidence reveals that luxury conglomerate LVMH—parent company of iconic brands like Louis Vuitton, Dior, and Givenchy—funneled €300,000 in 2024 to the International Fur Federation (IFF), a global lobby group working overtime to keep the collapsing fur industry alive.

Despite growing public outrage and undeniable animal suffering, LVMH hasn’t just stood by the fur trade—they’re actively propping it up.

Thanks to documents leaked by members of the Fur Free Alliance (including @gaiabelgium, @respectforanimalsuk, and FOUR PAWS), the world can now see LVMH’s role in sustaining a cruel industry that is not only outdated but ethically indefensible.

🐾 A Disturbing Trend:

As the EU edges closer to banning fur farms outright, the IFF is already strategizing how to relocate operations to countries like Ukraine—outsourcing cruelty instead of ending it.

💔 The Reality of Fur Farming:

Behind every fur-trimmed coat or luxury accessory lies immense suffering:

  • Wild animals like foxes, mink, and raccoon dogs are crammed into barren cages.
  • Denied natural behaviors, many suffer from psychological trauma, illness, and injury.
  • Some descend into self-mutilation—a desperate response to stress and confinement.

💥 Greenwashing the Cruelty:

Even more insidiously, the IFF—with LVMH’s support—is targeting young designers and consumers with deceptive “sustainable fur” messaging. This isn’t innovation—it’s manipulation.


🚫 The Message Is Clear:

  • 1.5 million EU citizens have signed the call to end fur farming.
  • 22 European countries have already taken action.
  • The public has rejected fur—and fashion leaders must do the same.

📣 What You Can Do:

  • Use your voice. Demand LVMH stop funding and using fur in all their brands.
  • Choose ethical, cruelty-free fashion.
  • Support organizations pushing for a fur-free Europe.

💬 LVMH: Style should never come at the cost of suffering. Cut ties with fur—now.

🔗 [Insert petition or action link here]

#FurFreeEurope #BanFur #EthicalFashion #LVMHExposed #SustainableActionNow #FOURPAWS #FurIsDead