Sustainable Action Now

Animals & Wildlife Welfare

Lucy – The Stolen Lives of Elephants

At Sustainable Action Now, we shine a spotlight on the stories of animals whose lives have been defined by human exploitation and neglect, while also celebrating the advocates and initiatives working tirelessly to restore their dignity. Few stories are as heart-wrenching—or as emblematic of the broader global issues of elephant captivity—as that of Lucy, a […]

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Sustainable Action Now Report on The True Cost of Eggs — Beyond Price Tags to Animal Welfare and Industry Practices

As consumers around the world feel the pinch of rising grocery bills, the price of eggs has become a frequent topic of conversation. But what is often overlooked is the toll that egg production takes on the hens themselves. On World Egg Day, advocates from organizations like PETA and other animal welfare groups remind the

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Sustainable Action Now Report: Miyoko Schinner Inspires at Freedom Farms, Championing Sanctuaries as Spaces of Peace, Healing, and Community

On a warm September afternoon in California, the fields of Freedom Farms were alive with compassion, connection, and purpose. The occasion was a special fundraiser hosted by In Defense of Animals, the non-profit organization that runs the sanctuary, and the featured guest was none other than Miyoko Schinner — celebrated vegan entrepreneur, author, and activist.

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Moon Bear Sees the Sky After 27 Years of Darkness

In a heartwarming story of hope, resilience, and the transformative power of wildlife rescue, a moon bear named Sen has finally seen the sky for the very first time after spending 27 years in darkness. Rescued from a life of confinement and abuse, Sen’s journey underscores the urgent need to protect wildlife and end cruel

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Understanding and Protecting the Voices of Animals

In a world where nature is increasingly pushed to the margins, it is more important than ever that we pause, reflect, and take meaningful steps to understand and protect the lives of the creatures we share this planet with. At Sustainable Action Now, we believe that every animal is a sentient, intelligent being—each one unique,

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Monkeys Forced to Pick Coconuts: A Global Call for Change Gains Momentum

Millions of people around the world are now learning about one of the darker secrets behind the coconut industry: monkeys being captured, chained, and forced into hard labor to pick coconuts. Thanks to a recent mention on HBO’s Last Week Tonight with John Oliver, the issue has reached a massive new audience and reignited campaigns

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Mimi’s Miraculous Rescue – A Puerto Rican Pup’s Journey to Hope

In the heart of Puerto Rico, where countless stray animals struggle to survive against overwhelming odds, one small dog’s story has become a beacon of resilience and hope. Her name is Mimi—a resilient pup whose unwavering spirit and wagging tail carried her through unthinkable pain and into the arms of rescuers determined to give her

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Around the World with FOUR PAWS on World Tourism Day

World Tourism Day isn’t just about celebrating travel—it’s also an opportunity to recognize how ethical choices can impact the planet and its most vulnerable inhabitants. This year, we’re taking a journey “Around the World with FOUR PAWS,” an international animal welfare organization creating safe sanctuaries for animals who have been rescued from exploitation, abuse, or

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Influencer Intervention Challenges Bullfighting in France

In a bold and daring act of activism, influencer JEREMSTAR made international headlines by entering the bullfighting arena during the opening event of the Feria des Vendanges in France. His unexpected intervention interrupted the spectacle, forcing spectators to confront the harsh reality behind the tradition: the deliberate torture and killing of bulls for entertainment. Bullfighting

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Animal Welfare Concerns at Zootastic Park

Concerns over the welfare of animals at Zootastic Park in North Carolina have been building for years, with repeated USDA citations, reports from PETA, and troubling visitor accounts fueling public scrutiny. The facility, often criticized as a “roadside zoo,” has faced fines, official warnings, and a long record of violations under the federal Animal Welfare

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A Heartwarming Rescue of Three Little Pigs

At Sustainable Action Now, we are committed to promoting compassionate and sustainable practices that benefit both our planet and its inhabitants. One such inspiring story comes from the dedicated efforts of PETA’s field team and the Blind Spot Animal Sanctuary, who recently collaborated to rescue three pigs from dire conditions and provide them with a

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Vegan Luxury Takes Center Stage at the 2025 Emmys Backstage Giving Suite

In September 2025, the Emmys were not only a celebration of television excellence but also a showcase of innovation in sustainable and cruelty-free fashion. The collaboration between PETA and the Italian vegan handbag brand Miomojo brought “Vegan Luxury to the Backstage Emmys Giving Suite,” an initiative designed to highlight high-end, stylish accessories crafted entirely without

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Advancing Animal Rescue and Care: Updates from Azerbaijan and FELIDA Big Cat Sanctuary

Sustainable Action Now is proud to share the latest developments from our ongoing efforts to protect, treat, and rehabilitate animals in need. From veterinary missions in Azerbaijan to the first month of peace for a young rescued lion in Europe, these stories highlight the power of compassion, expertise, and international collaboration in safeguarding wildlife. Veterinary

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Wildlife Exploitation for Entertainment: The Dangerous Rise of Social Media Animal Abuse

Concerns about the ethics and impact of using wildlife for human entertainment are growing globally, particularly as social media influencers increasingly manipulate or capture wild animals to gain followers. This trend raises urgent questions about animal welfare, public safety, and legal compliance, highlighting the pressing need for awareness and action. One recent example that has

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The Disturbing Truth Behind “Rescues” Like Woofin Palooza

The Disturbing Truth Behind “Rescues” Like Woofin Palooza Animal rescues are supposed to be safe havens for dogs, cats, and other animals in desperate need of care. They are places the public trusts to protect, rehabilitate, and ultimately rehome animals who have already suffered abandonment, neglect, or abuse. Tragically, not every organization that claims to

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